The French bicycle market experienced a notable downturn in 2024, with declines in both revenue and unit sales. However, certain segments, such as road and gravel bikes, as well as the repair sector, demonstrated resilience and growth.
Market Overview
The overall market saw a decrease in both revenue and sales volume:
| Metric | 2023 | 2024 | Change |
|---|---|---|---|
| Total Market Revenue (€ bn) | €3.44 | €3.23 | -5.9% |
| Bicycle Sales Volume (units) | 2,321,000 | 1,956,700 | -12% |
| Bicycle Sales Revenue (€ bn) | €2.18 | €2.00 | -8.3% |
E-Bike Segment Performance
While e-bikes remain a significant part of the market, 2024 saw a decline in sales across most categories:
| E-Bike Type | 2023 Units Sold | 2024 Units Sold | Change |
|---|---|---|---|
| City E-Bikes | 194,000 | 141,732 | -27% |
| Trekking E-Bikes | 245,000 | 211,443 | -14% |
| Mountain E-Bikes | 164,000 | 142,827 | -13% |
| Folding E-Bikes | 22,000 | 19,247 | -13% |
| Road & Gravel E-Bikes | 10,600 | 14,140 | +33% |
| Cargo E-Bikes | 33,000 | 34,643 | +5% |
Despite the overall decline, road and gravel e-bikes, as well as cargo e-bikes, showed growth, indicating shifting consumer preferences towards these categories.
Conventional Bicycle Trends
Traditional bicycles also faced a downturn, with some exceptions:
| Bike Type | 2023 Units Sold | 2024 Units Sold | Change |
|---|---|---|---|
| Mountain Bikes | 500,000 | 450,000 | -10% |
| City Bikes | 600,000 | 540,000 | -10% |
| Folding Bikes | 50,000 | 45,000 | -10% |
| Road Bikes | 100,000 | 120,289 | +20% |
| Gravel Bikes | 66,000 | 74,619 | +13% |
Road and gravel bikes bucked the trend, experiencing growth in sales, possibly due to increased interest in performance and adventure cycling.
Aftermarket and Repair Services
The aftermarket segment showed resilience, with repairs seeing growth:
| Segment | 2023 Revenue (€ bn) | 2024 Revenue (€ bn) | Change |
|---|---|---|---|
| Spare Parts | €1.14 | €1.12 | -2.2% |
| Repairs | €0.108 | €0.113 | +4.3% |
The increase in repair services suggests a growing trend of consumers maintaining and extending the life of their bicycles.
Conclusion
While the French bicycle market faced challenges in 2024, the growth in specific segments like road and gravel bikes, as well as repair services, highlights areas of opportunity. Businesses focusing on these emerging trends may find avenues for growth despite the overall market contraction.
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